Dad. Husband. Innovator.
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So, the POC is in full swing and I have to say, even without the use cases we are pretty sold on the platform. We came in with a problem oriented feature document (See: Pragmatic Marketing Process). This document outlined the use cases that we wanted the POC to solve for. Problem At Shiftkey, our […]
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I learned the right way to create good friction. That is the only way business can move forward.
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In product management, it is so easy to just keep filling the role. Creating strategy, understand the market, refining stories, etc. You can go about your day and get things done. But over time, as technology and the industry changes, one thing is certain. You have to evolve and learn. Many people in this role […]
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Common question to product managers, “Are you more technical or more business driven?”. I say, for a successful product manager, you should have knowledge of both. Confusing, I know but the truth is that you cannot do your job effectively without some technical knowledge. In the daily grind of a product manager, you have a […]
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In this first part of a two part series on product management core functions, I want to discuss one of the most fundamentally important parts of the job, listening. So, what does it mean to listen? When someone is telling you their problem, many times it is a problem that has been occurring frequently. It […]
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By using agile methods to continuously improve and move your product(s) forward, you can understand who your consumers are through investigation and experimentation. Knowing your consumers is essential to having a successful product. Build a feature that a market wants and then test specific functions and design aspects often. Customer Interviews Engage with the people […]
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I get asked all the time “What does a product manager do?” Got me thinking, why not a blog post! Just about every company has their own definition of expectations. Sometimes, when you see a job description, you will see some things like: Work closely with Engineering, Design, and Content teams to create and ensure […]
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Chances are, you have used Amazon.com, purchased many things, or watched Prime movies over the last few years. The amazon.com site has changed over the years, but the user experience hasn’t gotten any better. The site began in 1995 and quickly became a go to for books, and online purchases. But when it comes to […]
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When it comes to user experience, a product manager should always understand who the stakeholders are for their product. It is very common to do stakeholder interviews and get detailed business cases from them. Those are absolutely important, but an interesting way to visualize that information is through circular stakeholder maps. I’m not seeing these […]
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When you think of product management, or product in general, it is pretty common to focus on the primary goals of ideation, getting to market, establishing your user base and ongoing feature development. For most PMs this is the product lifecycle and it is almost always managed from a present state and planning “new” things. […]