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When I enter a company I look to see where it is from an analytics intelligence perspective. Analytics Intelligence is defined as: Analytics Intelligence: The amount of understanding within an…
The setup was super quick and easy. Once that was done, I decided to give it some time before I did an in-depth analysis of the tool. The product gives…
As we walk through the POC with Monte Carlo, I am going through the implementation. Here are my notes. It was truly very easy to set up and Im usually…
A modern data stack has a number of components that you can’t live without. Until about a month ago, I’m really embarrassed to say that I never considered or even…
Diabetes is a disease of the unengaged. So, how do you influence the behavior of 100 million Americans(1) who are living with or are in the first stages of diabetes?
By far, the most damaging mistake you can make in analytics is not collecting all potential data points.
In a previous article, Conquering Analytics: Collection, Validation, Enhancement, Accessibility, I spoke about how to handle data in a complex, general, analytics system. In this article, I am going to…
I cringe when I see beautiful maps, charts and graphs that provide no value. For a truly valuable visualization, you need to make sure you account for the aspects that…
In any analytic system that involves a multi-step conversion funnel, the customer journey contains decision points. No one point is responsible for the conversion, but all points work together to…
I’ve written posts before on the four stages of product analytics. The four stages are Collection, Validation, Enhancement and Accessibility. To be strategic with your analytics programs, you need to…