Dad. Husband. Innovator.
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Diabetes is a disease of the unengaged. So, how do you influence the behavior of 100 million Americans(1) who are living with or are in the first stages of diabetes?
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By far, the most damaging mistake you can make in analytics is not collecting all potential data points.
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In a previous article, Conquering Analytics: Collection, Validation, Enhancement, Accessibility, I spoke about how to handle data in a complex, general, analytics system. In this article, I am going to assume that you have read my previous article and in a little more specific of a use case, I will talk a bit about taking […]
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I cringe when I see beautiful maps, charts and graphs that provide no value. For a truly valuable visualization, you need to make sure you account for the aspects that not only make it beautiful, but more importantly usable for making good business decisions. Like so many others, i started out only building what looked […]
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In any analytic system that involves a multi-step conversion funnel, the customer journey contains decision points. No one point is responsible for the conversion, but all points work together to create an experience that translates to success. Each point in the funnel qualifies users for the next step. When driving the decision process, it is […]
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I’ve written posts before on the four stages of product analytics. The four stages are Collection, Validation, Enhancement and Accessibility. To be strategic with your analytics programs, you need to be able to do a couple of things really well. You need to first have confidence in your data and you need to leverage it […]
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In the SaaS world, analytics powers existing development and should determine the next steps in the path for the future of products and services. So if I asked the question, how do you define analytics? User details and behavior? Application performance? Reporting? The answer shouldn’t be complicated. When I think of answering that question, I […]
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So often I get requests like “I need this metric.” or “When can we have this report?” Part of the job is enablement and facilitation but there is also the part where you help people to understand the story that is told with the metrics. If you want to be considered a leader in a […]