Collection: Collect everything, no exceptions.
By far, the most damaging mistake you can make in analytics is not collecting all potential data points.
By far, the most damaging mistake you can make in analytics is not collecting all potential data points.
I’ve written posts before on the four stages of product analytics. The four stages are Collection, Validation, Enhancement and Accessibility. To be strategic with your analytics programs, you need to be able to do a couple of things really well. You need to first have confidence in your data and you need to leverage it […]
Strategy. $$ can sometimes shift focus from long term strategy to short term strategy. Usually, a successful company is known for something. If you are the best, do not compromise those key values and core offerings. When it is all said and done, you will be left with the client saying 1 of 2 things. […]
A great gauge of development strategy for the coming year is to analyze the previous years trends and apply that knowledge. This year saw some of the biggest innovations in the mobile space that we have ever seen. We also saw consumers gobble up new devices all year. Here are some interesting and informative statistics […]