I get asked all the time “What does a product manager do?” Got me thinking, why not a blog post! Just about every company has their own definition of expectations….
5 things every visualization should have
I cringe when I see beautiful maps, charts and graphs that provide no value. For a truly valuable visualization, you need to make sure you account for the aspects that…
Strategic Analytics – Validation, Accessibility, Innovation, Repeat
I’ve written posts before on the four stages of product analytics. The four stages are Collection, Validation, Enhancement and Accessibility. To be strategic with your analytics programs, you need to…
Conquering Analytics: Collection, Validation, Enhancement, Accessibility
In the SaaS world, analytics powers existing development and should determine the next steps in the path for the future of products and services. So if I asked the question,…
Analytics: Storytelling not data reporting
So often I get requests like “I need this metric.” or “When can we have this report?” Part of the job is enablement and facilitation but there is also the…
UX: Why is Amazon so bad at user experience?
Chances are, you have used Amazon.com, purchased many things, or watched Prime movies over the last few years. The amazon.com site has changed over the years, but the user experience…
User Experience: Creating Stakeholder Maps
When it comes to user experience, a product manager should always understand who the stakeholders are for their product. It is very common to do stakeholder interviews and get detailed…
Product Management Mistakes: Often Missed Details
When you think of product management, or product in general, it is pretty common to focus on the primary goals of ideation, getting to market, establishing your user base and…
Analytics: Failure to plan is planning to fail
At the core of every successful analytics report, dashboard or any web app that collects analytics is planning that understands the current and future needs of the audience. Every analyst…
Brand Loyalty Programs: Using Customer Engagement
As a consumer, I am conditioned to seeing the brands I use sell me on loyalty programs. Everything from “cash back” and “reward points” to discounts on additional products and…