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Conversational AI, also known as chatbot or virtual assistant, is a technology that enables machines to understand and communicate with humans in natural language. It has become increasingly popular in…
Building a data team from scratch is no small feat, and it comes with a host of challenges. Not only do you need to find the right people with the…
In the world of data analysis, starting wide and gradually focusing in on specifics is a crucial step towards arriving at accurate and insightful conclusions. While it may be tempting…
In the world of digital marketing, a conversion funnel is a widely recognized tool that helps businesses measure the success of their campaigns. By breaking down the user journey into…
Okay, imagine you have a toy box with lots of different toys in it. Your friends want to play with your toys, but you want to make sure they know…
In today’s digital age, data is considered the most valuable asset for any business. It has the potential to drive growth, improve decision-making, and enhance customer experience.
Within the last year, I was introduced to a new part of enterprise data analytics, Data Observability. It has always been a challenge (and expectation) that you know exactly how…
Regression analysis is a common tool in the belt of analysts and data scientists. At it’s core, it is understanding the relationship between factors and outcomes. This post hopefully simplifies…
Data modeling is like playing with blocks. Just like how we use different types of blocks to build different things, data modeling is when we use different types of information…
Segmentation means dividing a group of things or people into smaller groups based on similar characteristics. For example, if we have a bunch of fruits like apples, oranges, bananas, and…