Segmentation means dividing a group of things or people into smaller groups based on similar characteristics. For example, if we have a bunch of fruits like apples, oranges, bananas, and strawberries, we can segment them into different groups based on their colors or their shapes. Apples and oranges might be in one group because they are both round, while bananas and strawberries might be in another group because they are both long and thin.
Another example is if we want to sell toys, we can segment our customers into different groups based on their ages. We might have toys for babies, toys for toddlers, toys for preschoolers, and toys for older children. By segmenting our customers, we can create toys that are specifically designed for each age group and make sure that they are safe and fun for each group.
In summary, segmentation means dividing things or people into smaller groups based on similar characteristics, so that we can better understand and serve their needs.