It’s a Mobile World. (2012 Stats)

A great gauge of development strategy for the coming year is to analyze the previous years trends and apply that knowledge. This year saw some of the biggest innovations in the mobile space that we have ever seen. We also saw consumers gobble up new devices all year.

Here are some interesting and informative statistics to help drive your strategy for 2013 (source: Digby).

• Nearly all Generation Y consumers owned a mobile phone of some kind and 72% owned smartphones. (Source: Forrester, 2013)
• By 2013, 54% of all phones globally will be smartphones (Source: IHS iSuppli, 2012)
• Tablets to hit 100M shipments in 2012 (Source: ABI Research, 2012)
• iPad accounted for 69 percent of tablets shipped from April to June of 2012 (Source: ABI Research, 2012)
• Over three-quarters of Americans age 43 and under now use a smartphone (Source: Frank N. Magid Associates, 2012)
• Of the world’s 4 billion mobile phones in use, 1.08 billion of them are smartphones and 3.05 billion of them are SMS enabled (Source: Microsoft Tag, 2012)
• By 2015, 81% of U.S. cell users will have smartphones (Source: Goldman Sachs, 2011)
• Android expected to have 31pc market share by 2016 (Source: IDC, 2012)
• 53% of American consumers use their smartphones to access search engines at least once a day (Source: Google and Mobile Marketing Association Survey)
• Globally, 80% of consumers have used computers to access the Web within the previous seven days. Sixty percent used their mobile devices to do so (Source: Google and the Mobile Marketing Association Survey)
• By the end of 2011, Android is predicted to have nearly 40% of the total global market share, with Symbian at just over 20%, the iOS platform with 16% and RIM 14.9% (Source: IDC 2011 report)
• US mobile subscriptions officially crossed the 100% penetration mark in Q4 2010 (Source: Chetan Sharma Consulting)
• The smartphone market is now larger than the PC market. Smartphones outsold PCs in Q4 of 2010 101 million to 92 million (Source: IDC)
• Smartphones and tablet computers will increase mobile Web traffic by 26 times during the next four years (Source: Cisco Systems, 2011)
• 86% of mobile internet users use their mobile device while watching TV with 37% of those browsing the internet for non-related TV material (Source: Yahoo, 2011)
• The number of Smartphone users worldwide is predicted to exceed 1 billion by 2014 (Parks Associates, 2010)
• 25% of US mobile web users only access the web from their mobile phones (Source: On Device Research, 2010 as reported by MobiThinking)
• It is predicted there will be 80 million new smartphone users in 2011 added to the already existing 60 million consumers who already own one (Nielsen, 2010)
• It is expected that half of the US population will use a Smartphone by the end of 2011 (Asymco.com, 2010)
• More than 65 million smartphones are to ship in 2010 in North America (Canalys, 2010)
• Mobile is predicted to be bigger than internet in 5 years (Morgan Stanley, 2010)
• 74 percent of online retailers have already, or are currently, developing a mobile strategy (Forrester Research study produced in conjunction with Shop.org, 2010)
• The number of available mobile retail applications has increased 350% from 2009 to 2010 (Acquity Group)
• 7% of Internet Retailer’s Top 500 e-retailers have downloadable mobile apps available to consumers (Internet Retailer, 2010)
• 44% of retailers plan to enable a mobile app in 2010 (Forbes Insights)
• Apparel, accessory and footwear retailers plan to spend an average of $65,000 on mobile this year (Internet Retailer, 2010)
• BlackBerry, iPhone and Android devices will account for over 80% of smartphones shipped in the region this year (Canalys, 2010)