Passion leads to action.
QOTD: Passion
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How to use conversion funnels to achieve any goal
In the world of digital marketing, a conversion funnel is a widely recognized tool that helps businesses measure the success of their campaigns. By breaking down the user journey into…
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What is a Data Contract and why is it important?
Okay, imagine you have a toy box with lots of different toys in it. Your friends want to play with your toys, but you want to make sure they know…
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Evolving from a Data-Driven Startup to an Enterprise: Key Steps for Success
In today’s digital age, data is considered the most valuable asset for any business. It has the potential to drive growth, improve decision-making, and enhance customer experience.
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Data Observability: The Importance of Ensuring Accurate and Reliable Data
Within the last year, I was introduced to a new part of enterprise data analytics, Data Observability. It has always been a challenge (and expectation) that you know exactly how…
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Regression Analysis: A simple explanation
Regression analysis is a common tool in the belt of analysts and data scientists. At it’s core, it is understanding the relationship between factors and outcomes. This post hopefully simplifies…
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Data modeling concept made simple
Data modeling is like playing with blocks. Just like how we use different types of blocks to build different things, data modeling is when we use different types of information…
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A Simple Explanation of Segmentation
Segmentation means dividing a group of things or people into smaller groups based on similar characteristics. For example, if we have a bunch of fruits like apples, oranges, bananas, and…
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A simple explanation of how correlation is not causation in data
This really comes down to relationship vs influence. Its a critical piece of understanding when providing insights and logical decision making. Correlation refers to the degree of association or relationship…
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A simple understanding of ETL in Data
Okay, let’s imagine that you love playing with blocks and you want to build a really cool tower. To build this tower, you need to collect different kinds of blocks,…
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