I see it all too often, companies do this amazing user research and cannot find a way to apply it. The key is to have a framework within your organization…
The Role of Generative AI: An Optimization Tool, Not the Current Answer
Generative Artificial Intelligence (AI) has garnered significant attention and excitement in recent years. It has the remarkable ability to create new content, imitate human creativity, and produce unique outputs. However,…
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We do not possess an inherent ability to judge value in isolation, value is determined by comparing one thing to another.
Conquering Analytics: Collection, Validation, Enhancement, Accessibility
In the SaaS world, analytics powers existing development and should determine the next steps in the path for the future of products and services. So if I asked the question,…
Analytics: Storytelling not data reporting
So often I get requests like “I need this metric.” or “When can we have this report?” Part of the job is enablement and facilitation but there is also the…
Reality Mining, are you ready?
I saw an interesting program recently that opened my eyes to a fascinating concept. It is nothing new, in fact, social data mining has been an institution for years. Every…