In any analytic system that involves a multi-step conversion funnel, the customer journey contains decision points. No one point is responsible for the conversion, but all points work together to…
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Should vs Could. Deadlines, Budget and the Small Dev Team
Okay, let’s imagine that you love playing with blocks and you want to build a really cool tower. To build this tower, you need to collect different kinds of blocks,…
I learned the right way to create good friction. That is the only way business can move forward.

