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IMG 1930

  • Posted byby John Steinmetz
  • 3 years ago
  • 2 min

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IMG 1931

  • Posted in
    • Brand Awareness

Brand Loyalty Programs: Using Customer Engagement

  • Posted byby John Steinmetz
  • July 12, 2015
  • 2 min

As a consumer, I am conditioned to seeing the brands I use sell me on loyalty programs. Everything from “cash back” and “reward points” to discounts on additional products and…

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  • Posted in
    • Data

Unveiling the Power of Big Data: Ten Key Concepts You Need to Know

  • Posted byby John Steinmetz
  • May 19, 2023
  • 3 min

In today’s data-driven world, organizations are grappling with enormous amounts of information pouring in from various sources. The realm of big data has transformed the way we understand and leverage…

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  • Posted in
    • Career Development

From CTO to IC: Why I made the switch.

  • Posted byby John Steinmetz
  • September 16, 2021
  • 4 min

For the last couple of years, I have been a Chief Technology Officer (CTO) at a successful communications company. When I arrived in the role, it was my first time…

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