“We have a bad data team.”“We can’t rely on our data.” I sometimes hear people in the industry say this. I usually just focus on solving the problem. But, I’ve…
Good communication is the key to profitable, successful projects. In addition to client communication, inter-department communication is essential to success. Account, Project Managers and Development must all work together to…
In any analytic system that involves a multi-step conversion funnel, the customer journey contains decision points. No one point is responsible for the conversion, but all points work together to…