Consider for a moment your perfect dream home. You have always thought about what this home would look like. The amenities, landscaping, size, rooms, floors, bathrooms and all the other…
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Segmentation means dividing a group of things or people into smaller groups based on similar characteristics. For example, if we have a bunch of fruits like apples, oranges, bananas, and…
We do not possess an inherent ability to judge value in isolation, value is determined by comparing one thing to another.