In the SaaS world, analytics powers existing development and should determine the next steps in the path for the future of products and services. So if I asked the question, how do you define analytics? User details and behavior? Application performance? Reporting? The answer shouldn’t be complicated. When I think of answering that question, I […]
So often I get requests like “I need this metric.” or “When can we have this report?” Part of the job is enablement and facilitation but there is also the part where you help people to understand the story that is told with the metrics. If you want to be considered a leader in a […]
At the core of every successful analytics report, dashboard or any web app that collects analytics is planning that understands the current and future needs of the audience. Every analyst or person with any experience has forgotten to put analytics on their project, only to come back a week or month later and realize no […]
Found these really important filters for anyone managing site analytics through Google Analytics. http://www.netcel.com/Resources/Insights/White-papers/6-must-have-google-analytics-filters/ Specifically the hostname filters, lowercase URLs and the internal IP traffic.