Posted by John Steinmetz on July 12, 2015

Brand Loyalty Programs: Using Customer Engagement

As a consumer, I am conditioned to seeing the brands I use sell me on loyalty programs. Everything from “cash back” and “reward points” to discounts on additional products and services. So many companies are becoming successful, what I call, “Individual Marketers”. Most of the larger brands and distributors though are still tying loyalty programs […]

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